Offering recurring subscriptions can be a great way to boost repeat orders.
For almost every Shopify store, the weakest part of customer retention is getting that second order. Followed by the third, fourth, and fifth order. It usually takes five or six orders before customer behavior has settled into a habitual repeat buyer.
Anything you can do to get those second and third orders will have a dramatic impact on how long and how much a customer will spend at your store.
Subscriptions can be one of the best ways to do that, especially with consumable goods.
Subsequent orders on those subscriptions are acquired for next to nothing so you can often afford to give discounts or free shipping on them. Those incentives plus the whole "don't worry about running out" messaging is often enough.
Subscriptions impact on those customer's orders, LTV, and your bottom line are worth looking into even if only 5% of your customers ever use them.
In Repeat Customer Insights you can track how customers acquired from a subscription compare to other sales channels.
Eric Davis
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