Squeeze a bit more trust into your Shopify store

I'm going to plant some squash and chia in one of the garden beds. Both plants that need a lot of heat to grow.

With spring just getting started, that bed is empty and will be empty for another month at least.

So I planted a 100 or so radishes in it. They'll keep the soil moist, block weeds, and we'll have some extra veggies until the squash and chia are ready to go in.

It's basically a free-crop, as the cost of seeds was about $0.04.

Your store has a lot of opportunities for free-crops when it comes to your customer's trust.

Adding trust badges is a popular one but even small things like the words you use ("us" vs "you"), having photos of the founders, or sending a simple thank you email to each new customer can help.

Tiny trust builders will help a little bit but they are so easy to add that they are like my tiny radish seeds. Cheap, quick, and pretty carefree once you get them planted.

Repeat Customer Insights includes some advice like those as well as larger, more-impactful campaign ideas. But if all you have is a couple of months and a handful of minutes, start small and improve it later.

Eric Davis

Segment your customers to find the diamonds in the rough

Not all customers are equal but it is difficult to dig through all of your data to find the best customers.
Repeat Customer Insights will automatically analyze your Shopify customers to find the best ones. With over 150 segments applied automatically, it gives your store the analytics power of the big stores but without requiring a data scientist on staff.

Learn more

Topics: Customer loyalty Customer trust

Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.