I remember trying a whole bunch of samples of different brands and flavors of exercise nutrition. The ones I ended up sticking with, I bought many large containers of for years.
When you acquire a new customer you won't know if a customer is above-average or not. It'll probably take a few orders which can be months or years down the line. My first orders from above were small, probably $10-$15 each if even that.
That's why tracking customer behavior and how those segments evolve over-time is one of those important, not-urgent tasks. Which is something Repeat Customer Insights can help you with.
Sometimes even the best customers start with small, almost inconsequential orders. Especially with consumer packaged goods where preference matters.
Eric Davis
Is your customer acquisition spending too much?
If you're spending more to acquire a customer than they are worth, you're at risk of going out of business. Check how much you can expect your Average Customer.