The Black Friday season is nearing its end. There's not much time to start a new campaign but still enough for a promotion or two, especially for email.
One tactic that could be useful is to promote your best products.
You can use Shopify's reports to find the ones that have sold the most units or revenue (best-selling).
Or you could use Repeat Customer Insights and promote the products that attract the best customers (best-customers).
Any of those could be a quick win today if you'd like to attract extra customer attention.
Eric Davis
Is your customer acquisition spending too much?
If you're spending more to acquire a customer than they are worth, you're at risk of going out of business. Check how much you can expect your Average Customer.