Individual customer behavior is hard to detect.
People say the craziest things sometimes and trying to make sense of it will be frustrating.
But when you can look at groups of customers, trends and patterns can appear.
Customer segmenting tries to group similar customers together. It can be by demographics, location, behavior, or anything else.
Good places to segment are:
- the number of orders placed
- time on website
- geographic location
- products purchased
- amount of money spent (use 3-5 ranges so you don't have a huge number of groups)
Some of this can be automated while some will require manual number-crunching every now and then.
But you only need to spot a handful of behavioral trends before it starts to pay off.
Even one really good trend can make your year.
If you haven't installed Repeat Customer Insights yet, it's an easy way to get a detailed look at your customer behavior including some of the behaviors mentioned above.
Eric Davis
Learn what your customers are actually doing instead of just guessing
One of the best ways to build a sustainable business starts by getting your customers to come back. Mastering that simple process can be difficult, but builds a lifelong business.
Repeat Customer Insights can help you understand your customer's behavior. With its collection of behavior reports, you can see what they're actually doing instead of guessing and having your efforts fall flat.