Cyber Monday. The day when ecommerce is supposed to shine.
Make sure to avoid treating your customers like robots today.
As tempting as AI and automatic chatbots sound, customers can tell when they are just a transaction to you and are quick to return the treatment.
Each customer is a person and you have the opportunity to delight them today. That could lead to better buying behavior for you in the future.
You can start measuring how customers behave with Repeat Customer Insights. It'll automatically import your Shopify data and run a number of analyses to highlight different customer behavior.
Directive: Treat customers with respect, not as a transaction.
Eric Davis
Segment your customers automatically with RFM
Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.
Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected for you. Ranging from 5 to 30 to over 125+ different segments using RFM and other models, you can pick how much power you want to harness.