This week I've released an update to Repeat Customer Insights so your Returning Customer Rate is now automatically compared and benchmarked.
When the app detects a low or lower than usual Returning Customer Rate, it'll flag that metric in the Store Analysis. I'll be adding specific advice for low Returning Customer Rates in the future but you can use much of the advice for the Repeat Purchase Rate (they have similar root causes).
If you want to have your metrics analyzed and compared automatically, Repeat Customer Insights now has over 60 of these checks across over a dozen different metrics.
Eric Davis
Is one flavor better at keeping customers?
Compare how your variants perform to find the ones that keep customers buying over and over again.