Something you should consider every now and then is how resilient is your marketing. This is a good thought experiment to think though:
What would happen if the companies who market for you, all decide they don't want to work with you any longer?
This means no Google ads, Facebook ads, Google removes your website, Klaviyo stops sending your emails, etc.
What would change over the next six months? 2-3 years?
The less of an impact, the more resilient your store is to disruption.
Next, think about what you can do to reduce that impact.
Eric Davis
Analyze your customer behavior
A quick and automatic way to measure your customer behavior is with Repeat Customer Insights. It'll automatically import your Shopify data and run a number of analyses to highlight different customer behavior.