Some of your products are great. They make you money and keep customers coming back for more.
Other products... not so much.
Knowing which products are which is vital. If you promote the duds, your Shopify store could be in financial trouble.
But if you promote the winners, things will start to click into place.
The First Product Analysis will help you separate the winning products from the losers. It goes beyond just gross sales and looks at the long-term behavior of customers who purchase each product and ranks each product.
Promote the winners, closeout the duds.
Eric Davis
Segment your customers automatically with RFM
Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.
Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected for you. Ranging from 5 to 30 to over 125+ different segments using RFM and other models, you can pick how much power you want to harness.