Some variants will outperform others. Compare the sales of each variant, feature the best, and consider dropping the worst.
For a deeper view, look at how each variant contributes to your customer's LTV using Repeat Customer Insights. Some variants might under-perform at first but end up hooking better customers. They are worth keeping around.
Eric Davis
Did all of those holiday shoppers ever come back?
Compare how your last winter customers performed over the year with the Winter Holiday report in Repeat Customer Insights.