Some variants will outperform others. Compare the sales of each variant, feature the best, and consider dropping the worst.
For a deeper view, look at how each variant contributes to your customer's LTV using Repeat Customer Insights. Some variants might under-perform at first but end up hooking better customers. They are worth keeping around.
Eric Davis
Is your customer acquisition spending too much?
If you're spending more to acquire a customer than they are worth, you're at risk of going out of business. Check how much you can expect your Average Customer.