Some variants will outperform others. Compare the sales of each variant, feature the best, and consider dropping the worst.
For a deeper view, look at how each variant contributes to your customer's LTV using Repeat Customer Insights. Some variants might under-perform at first but end up hooking better customers. They are worth keeping around.
Eric Davis
Figure out which sales channels send you the best customers
With the acquisition source analysis, Repeat Customer Insights can show you which sales channels are sending you the best customers.