Sometimes you'll be testing a new idea in your Shopify store and you want to check if it caused customers to order again.
This sort of analysis is great for measuring how new customers respond to a New Customer Welcome campaign or any other retention tactic. By looking at a month-based cohort, you can improve the confidence in the results than looking at a regular cross-business report.
With the Cohort reports in Repeat Customer Insights, this is easy.
- Enable the "Show percentage of cohort customers" and "Include previous months" options
- Find the cohort where you made the offer. Let's say 2022-01.
- Ignore the first column (Total), that'll always be 100%.
- Look at the percentages to see how many unique customers have ordered again at that point in time. The very last month will represent the current month which is the running total.
For example, lets say it shows 65% in that last column. That means of the customers who first ordered in 2022-01, 65% have ordered at least one more time since then.
You can also use this to see performance at specific months. e.g. Month 3, aka April 2022's column might tell you only 40% of that cohort of customers have reordered.
Cohort reports can be very powerful once you understand how to read and use them. They can work even better if you match up your marketing changes with their months.
Eric Davis
Learn what your customers are actually doing instead of just guessing
One of the best ways to build a sustainable business starts by getting your customers to come back. Mastering that simple process can be difficult, but builds a lifelong business.
Repeat Customer Insights can help you understand your customer's behavior. With its collection of behavior reports, you can see what they're actually doing instead of guessing and having your efforts fall flat.