A customer linked me to their Shopify theme where I found this gem: Fake counters real benefits! It's all about perceptions! This Awesome fake counter and views helps you boost your sales. [screenshot of faking traffic, views, and orders] Ummm. It's not all about perception. When a customer finds out...
Happy Halloween-eve. While the holiday is different this year, it does mark my stabilization phase of the year. Every year at the start of November I wind down major development of my Shopify apps to gets things ready for the holidays. Even though my apps are stable from day-to-day, stabilization...
Recently a customers asked about getting historic data into Google Analytics: I'd love to know how to get Shopify data (prior to embedding Google tracking code) on to Google Analytics to see previous years data. At first I didn't think that was possible but after a bit of searching I...
A Repeat Customer Insights customer asked: In your experience, what has been successful when trying to re-engage with the defected loyal customers? I've heard of successes with win-back campaigns. The offer and incentive would depend on your brand (e.g. discount vs freebie) but with loyal customers you might be able...
A Repeat Customer Insights customer was asking me last week how to identify, track, and keep their high-repeat buyers. My answer is specific to the app but you can still follow it if you have a way of measuring customer purchases and grading them by how recently and frequently they...
Now would be a good time to send a shipping deadline reminder to your customers. You know, "order by X to get it before Christmas". I missed them this year until Sunday when I realized that the last gift I needed to ship out would need to be upgraded from...
Every year I have to buy a new phone case. Not because I've upgraded my phone, it's because I've worn out my old case. Spending $20-$50 per year to protect a $600 device makes sense. But it's a hassle because every year as it gets harder and harder to find...
This week I released a new metric for Repeat Customer Insights, your store's Average LTV. While it can be misused, it is a good metric to watch so you have an idea about how valuable each customer is on average. In the app it's also segmented by acquisition source. That...
With winter kicking in (dropped below freezing today) we've been using our new heaters more now. The one in my office is interesting. I have it set to the coldest temperature for the heater, and it's still too warm. Part of it is because I'm directly in the path so...
Today I was searching in an ecommerce store for a specific product. They had two search boxes, one on the top of the page and one on the bottom. That's great for usability when you have a large catalog of products. But when I tried to use the lower search...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.