A JSON-LD for SEO customer shared a screenshot of a SEO app with me. Two options caught my eye: Does "Show random product rating between 4 and 5 stars" and "All products have 5 stars" sound like something you should enable? Probably not, unless you like fake reviews and spam....
One goal a lot of Shopify stores have is growth. More sales. More customers. More profit. You have to be careful with growth though... There are downstream problems that can break your company if you're not mindful of them. Did you just 5x your traffic? Great, but can your store...
Last week I finally battled the paperwork. I've gone digital as much as possible but there are always holdouts that accumulate. Especially when you just keep stacking it for four years. So last week I scanned, shredded, filed, and archived my way through the various piles. To-be scanned. To-be filed....
Yesterday Anna was asking about image alt text and I realized that I haven't written much about it before: I have a lot of pictures on my site, and Shopify makes it easy to add an alt tag to each image. I always get confused though. How many words is...
Last night a friend was sharing how he's going through his site and doing a content audit. He was focusing on throwing away content that doesn't get any traffic or is focused on topics outside his main market. He was struggling with what to do with his best pages though....
Every now and then I'll hear from a customer who lost some of their Rich Results. I can't find anything wrong with their structured data but after a bit of sleuthing into their history often I uncover that Shopify closed their store. Shopify does this when a store fails to...
Every now and then I get asked why specific pages don't show up in Google. Most of time this is because Google isn't visiting and indexing all of your product pages. Each site has a limited crawl rate limit which are the number of pages Google will go through in...
A lot of Shopify stores use sliders on their homepage in order to have more space for offers. Many conversion and accessibility folks hate sliders, with good reason. But they are still popular and you might like them for the aesthetics. If you do decide to use a slider, there...
I was looking around my email marketing provider today and saw some crazy metrics. They are vanity metrics and not important enough to share (opens, clicks, total sent) but it got me thinking about the "email is dead" meme. Dollar-for-dollar and hour-by-hour, email marketing is the best deal out there...
We have four seasons here in Portland: Winter, Spring, Construction, Fall It being Construction season now, there's some heavy equipment or road blockage every other block. A bit of an inconvenience and noise but no big deal. But during my walks I see plenty of head-shaking decisions. Enough to fill...