Yesterday at 9am our time was the US Presidential Inauguration, a pretty big deal in the US. (Don't worry, there's no politics here). At 9:47am I received an email from Hulu letting me know I can watch the event live. The event started at 9am... 45 minutes ago... Hulu sent...
Over the next two weeks we're going to start having a bunch of trees, shrubs, and other plants delivered. Many will be bareroots so they'll need to be planted immediately or as soon as possible when they arrive. But we have no control over when they'll be shipped or delivered....
With the holiday rush and any post-holiday orders over, now's a good time to dig into your results. Ideally you tracked your traffic and orders which will make things easier (e.g. Google's UTM codes). Even if you didn't, you might be able to look at the timing of orders to...
A lot of customer retention and analysis can get complex and confusing fast. But there's one rule of thumb you can use to tell if you're doing a good job keeping customers coming back: At least 1 of every 4 customers should be a repeat customer. If that's not happening,...
I heard from a Shopify store that they are too busy for customer retention because all their time is focused on customer acquisition. They didn't realize that they were the ones creating the problem with their business. When you ignore customer retention, customers will leave. Some might stick around but...
There's a good chance you have customers who only buy on the winter holidays. There's also a good chance that some of them buy every winter holiday. Though they might not be rabid customers who buy every month, if they are showing signs of buying year-after-year they are still repeat...
While the current pandemic and strife has changed the business landscape quite a bit, a lot of the "new normals" that pop up have been around forever. People want to feel safe. Customers buy according to their values. Customers don't like being tricked or lied to. Splitting people into opposing...
A couple of months back I happened across a native flower that only grows in our area. It's also the main source of food for various butterflies, including an endangered one. The store I learned about it from wasn't selling it any longer but they did list their supplier in...
In Repeat Customer Insights I was asked: What is the best report to determine most consistent highest spenders? You'll want to use the Customer Segmenting reports for that. You can also use the Customer Grid as it's a visual view of the same data and will let you drill down...
We had a large rain system pass through recently. Not flooding levels of rain but enough that the weather service sent out alerts about it. Probably the most rain we've had here since moving in. I was anxious to see how the yard changes did as we added a lot...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.