Offering recurring subscriptions can be a great way to boost repeat orders. For almost every Shopify store, the weakest part of customer retention is getting that second order. Followed by the third, fourth, and fifth order. It usually takes five or six orders before customer behavior has settled into a...
One thing that frustrates me is seeing people working on things that don't really matter in the big picture. This means wasting time and money on things that don't have a snowball's chance to ever improve things for anyone. The sad thing is many times the people doing this know...
I've been helping my kid learn algebra by following a course. This week she asked for help with a part that used a graphing calculator. This was odd because even after four years of high school math and a couple of years in collage math, I never used a graphing...
I've added nine new acquisition sources to Repeat Customer Insights: Amazon Amazon US Appmaker.xyz Giftshop Ordergroove Subscriptions Return Prime Return GO Shop TikTok This addition brings the number of acquisition channels up to 50. Now customers acquired from any of these channels will be filterable so you can compare their...
I read an article from Seth Godin called The 100 hour asset: If you invest 100 hours in a rare skill, you’re likely to acquire it. That's two hours per week for a year, four hours over six months, or a about two weeks of full-time effort. Not a huge...
When it comes to ecommerce metrics, traffic is like the refined sugar. You can focus on getting a lot of it, but your health will suffer in the long-term. I've seen solo operations struggle to keep the lights on while getting a million visits per year. While others barely get...
With the Product Reorders report added to Repeat Customer Insights, there's now a whole new category of ways to analyze your products and merchandise. Which products are bought repeatedly, over and over again? Which products are not bought again? How rabid some customers are specific products? How many products are...
Let's dig into the new Product Reorders feature in Repeat Customer Insights a bit more. First let's see how it works. It starts by taking your first product, the Real Food Bar - Beans and Rice in the above example. Then it finds all of the customers who have ordered...
Learning which products are popular is one of the goals of merchandising. Often this is the best-selling products, based on total sales. Popular can mean a lot of things though. What if your best-selling product only sold once and that customer just disappeared after buying it? It'd be pretty hard...
To wrap up the Summer of Metrics, lets get everything you've learned all packed up and shipped. Where did I leave the tape? Last time I shared how optimizing your store by improving one metric can butterfly-effect and change a bunch of other metrics. That then requires more change which...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.