There are two ways you can look at marketing: as an activity you have to do everyday as a process you use to build an asset The first is more common and how new marketers look at it. It's just an activity they have to do like bookkeeping, packing, and...
I went for a walk yesterday and saw a bunch of tomato plants out in front yards (normal for Portland). Many plants were bigger than mine, one was twice as big, and a few already had fruit starting. At first I felt like I was behind but then I realized...
A Repeat Customer Insights customer was asking about using loyalty discounts and how that could impact customer behavior. Loyalty is mainly measured by the Frequency score in RFM with the Recency showing a bit of influence too. It makes sense, the more times a customer orders then more likely they...
Whenever you start marketing to customer segments you should use different UTM or other tracking codes to be able to track each campaign separately. Some systems like Repeat Customer Insights can work out their purchases without a tracking code but many systems cannot and could attribute those sales as new...
I've been ordering from a bunch of stores recently and one thing that keeps happening is missing shipping information. Some mention it right upfront, usually on the product page or on a dedicated shipping page. But others hide it until checkout, one was even on the very last step with...
Happy June 4th! Oh wait... Wrong month. Now and then you're going to make an accident with your marketing. You'll get a holiday wrong, send the wrong code, or just make some silly mistake. That's okay. You might need to resend an email and apologize. You might need to make...
A small publisher just emailed me a 35% off coupon for their online store. They happen to have a book I wanted so I compared them to Amazon. Amazon's price was $29.16 while the store's list price is $34.95 plus $7.50 shipping for $42.45. Even with the 35% coupon the...
Last fall I planted some oats to prevent weeds and to cut for mulch. But I timed it wrong and much of them produced seed. That meant I had to spend a lot of time to sort through the oats and keep the seed out of my garden beds. Even...
I've planted a few hundred beans in the garden this year. Every time I plant beans, only about half of them survive past the baby stage. I've learned to expect to lose many of them to slugs, squirrels, and poor soil in general. I can do some things to minimize...
With Memorial Day weekend coming up, stores are going to get a preview of how customer behavior has been changed from the pandemic and shutdowns. Some stores and segments might see their usual spike, while others might not notice anything at all. This can be a preview of the remainder...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.