I'm starting to unify much of my marketing around a set of core metrics. There are five general categories: Traffic Leads Conversions Retention Revenue I then adapted them for Repeat Customer Insights to fit its business model (subscription software as a service): Traffic became Total traffic Leads became App installs...
February wrapped up with only a tiny amount of snow last week. Versus last year I have photos of the entire yard under a thick blanket of snow with very few plants visible. What a difference year-over-year can be. Later this afternoon (midnight UTC time), Repeat Customer Insights will be...
One small feature I added to Repeat Customer Insights was to show the percentages in the Customer Grid. While intended to be used when comparing historic Customer Grids (to make them apples-to-apples), the percentage can be used separately. It'll show you where your customer bases falls into the different Automatic...
This week I setup a new tool that helps my software development and made one tweak to an existing tool that makes customer support easier. Their cost is minimal, only needing time but both under an hour. But they'll improve two of my core business processes. Processes that I do...
A customer of Repeat Customer Insights was asking about the Cohort report while they were researching their cost to acquire customers (CAC): The customers in cohort 0 - are they new customers or total customers? For each cohort row, the Total column is the total number of customers assigned to...
The recent weather's been pleasant so I've been starting to get the garden ready for spring. Planting plans made. Trellises built. Beds leveled. Etc, etc... Last year at this time the ground was covered with snow so my prep work was delayed for awhile. This year has been much more...
Yesterday I wrote about finding loyal customers who spent the most. Another angle is to find loyal customers who just ordered. This could be useful for a 1-on-1 phone call or follow up to build loyalty. The Loyal and VIP automatic customer segments in Repeat Customer Insights are very similar...
With the release of the RFM score filters in Repeat Customer Insights, there's more ways you can segment your Shopify customers. One important segment are the loyal customers who have spent the most. Loyal is defined in the app as having recently purchased and have made many purchases. Nothing about...
Repeat Customer Insights now has the ability to filter customers by their RFM scores. Previously the app would use the RFM scores behind-the-scenes but they weren't shown except in the data export. Great for spreadsheet users, but not great for stores who wanted to browse and explore their customers. I've...
Last week my head was in SEO-land as I was thinking through how a Shopify store was working on their SEO. It got me thinking. Keywords are such a large part of SEO but Google tries to downplay them and their usage. It's harder and harder to see what keywords...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.