A few years back I read about an idea from Derek Sivers called directives. Compressing wisdom into directives — (“Do this.”) — is so valuable, but so rarely done. A directive is taking ideas, thoughts, and recommendations and compressing it into an action-oriented command. Instead of having to remember paragraphs...
Part of my work on Repeat Customer Insights is evaluating broader industry statistics and incorporating them into the app as part of the advice and Insights components. Many customer loyalty industry statistics come from a large Adobe Digital Index study done in 2012. While useful, much has changed since then...
This month I've been going through some old notes I've saved going back years on a variety of topics. I'm reorganizing them into a new way that should make them easier to read through and make use of (the method is called Zettelkasten). The fun thing about it is that...
I was emailing with a subscriber recently and they mentioned how the recent dockworker's strike could make getting inventory difficult. They decided to start holding more inventory on hand in case importing got too slow. Luckily, that strike was short-lived (at least until January) but that points out why looking...
Where you acquired a customer from can have a dramatic influence on their behavior, both in the initial purchase and all later purchases. These acquisition channels lay down their expectations which can persist for a long time. Anytime you begin to optimize any metric, take a look at it through...
A really easy way to drum up orders is to send reminder emails to customers who could have ran out by now. If your product has a built-in timeline (e.g. 60-day supply) then timing the reminder email should be easy. Just send them that long after their last order. You...
The biggest problem blocking stores from having better repeat customer is getting new customers to come back and place their second order. This 1-to-2 order problem easily overshadows everything else with customer loyalty and retention. There are quite a few metrics you can look at to see how well your...
Following-up on the release of Product Reorders, Repeat Customer Insights now reports on which variants are reordered: This report will let you know which variants of your products have been reordered frequently by your customers. It'll show you which variants should be prioritized in your marketing and advertising. You can...
Gearing up for the holidays, now is the time to add a wishlist feature to your store. They can help with gifting while influencing your repeat customers reorder. Most new customers won't use it as they aren't sure what they want yet, though some super planners might. Repeat customers are...
Tomorrow makes the first day of Q4, the season that makes or breaks the year for most stores. What do you have planned this time around? Eric Davis Start noticing seasonal spikes in customer behavior Cohort reports let you detect seasonal spikes as well as long-term retention cycles. Repeat Customer...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.