For many stores the next couple of months mean a lot more traffic coming in. That means you want to make sure you have a way to get back in touch with: browsers new customers repeat customers These three segments represent all of your revenue and potential future revenue. Neglecting...
Last weekend I noticed the rainy season was starting soon so I took 15 minutes to clean out our gutters. There wasn't much in there because the trees haven't started to drop much yet. Mostly blown debris from spring and summer. There was enough to slow down the flow though....
As I started to write this, I got yet another SMS message about the US election. We're probably getting 5-10 messages per day between phone, SMS, email, and paper mail. Even though we didn't signup for any of it. Good old US spamming laws that carved out exceptions for political...
After a few months of work I finally finished converting my old note-taking system to my newer one. I've already seen a lot of benefits with the new system (e.g. picking out random notes for writing inspiration). One surprising thing was how worthless a lot of ideas become over time....
Going into the holiday season, I'm going to be writing more of my Tiny Tips. I wanted to ask two questions: What's a question or topic you'd be interested in learning about? Do you have a Tiny Tip of your own you'd like me to share (or expand on)? Eric...
In stores your packaging will do much of the work to sell your product. But online, your packaging is shrunk down to a series of flat 2D images. Even if you have a video or 3D model, your customers will be looking at a 2D screen. They won't be able...
A subscriber asked the other day about subscriptions: What 'stack' do you recommend for setting up subscriptions? Grab bold and run with it? Recharge? Something else? I hear mostly good things about Recharge these days. Most apps are using Shopify's native subscriptions API these days anyways so it's more of...
When you're trying to decide what projects or campaigns to start, it can be helpful to figure out how much potential they might have. For example: Building a new design with a new Shopify theme is likely to be a minor bump in sales. A/B testing new advertising copy could...
Some products attract attention but don't sell that well. These products bring in traffic but their sales and conversion rates are way below your normal. They pose an interesting opportunity for you: They could be attracting low-quality traffic, aka never-buyers. Or they could be attracting fine traffic but those buyers...
The weekend before last I bought an ebook from Kobo. This last week they sent an email encouraging me to keep reading with a 30% off coupon for another ebook. Which I partook in (as you do). Then late last week they sent me another email with a 50% off...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.