When you're trying to build up your repeat customers, improving your 1-to-2 customer behavior can have the biggest impact on your profit. 1-to-2 customer behavior is the process around new customers with one order placing their second order. This is the pivotal point where new customers can become repeat customers....
Once you start measuring your most loyal customers (like the VIPs and Above Average customers), you're able to do a lot with the metrics you collect. One that I find useful is to graph how many loyal customers you have over-time. This lets you easily see trends and loyalty problems....
Last year I started to take photos of specific areas of the garden every month. I've been saving them up and finally yesterday, I put them all together into a photo album website. I can now look at where things stood at a specific time (e.g. how was last August?)...
Knowing how many orders your average customer places is a valuable piece of information when running a loyalty program. Once you calculate it or have Repeat Customer Insights do it for you, many program decisions can become easier to make. Let's say customers place 5.8 orders with your store on...
Ordering frequency is another predictor of customer loyalty. RFM measures this with the middle component, Frequency. That means customers with a score of 4 or 5 there are more likely to be loyal but there's another method I also include in Repeat Customer Insights. First, find out your Average Orders...
A number of Shopify stores using Repeat Customer Insights have multiple stores. From Shopify Plus stores using country-specific stores to serial-entrepreneurs (and parallel-entrepreneurs) running multiple stores at once, lots of merchants are constantly switching between accounts. (Even Shopify had to recently update their admin interface to make account-switching easier) With...
Yesterday I wrote about finding your most loyal customers, the VIPs. You have plenty more degrees of loyal customers though. Some are past VIPs. Some are upcoming VIPs. Some are loyal but not as strong as your VIPs. Finding out who these loyal customers are can be more difficult than...
The RFM analysis that I use with Repeat Customer Insights gives each customer three scores from 5-to-1 based on how the customer ranks. Customers who have all 5's are your very best customers, what I call the VIPs. These are customers who have ordered recently, have placed the most orders,...
There's no single loyalty metric so you're forced to figure out which works best for your store. For the longest time Repeat Customer Insights has used RFM to measure loyalty, but even within RFM there are different metrics. Raw Frequency? 2-D intersections? 3-D intersections? Modified Frequency? Tripwires? Custom grading algorithm?...
Last week I went to upgrade my computer's backup system when I noticed a problem. The disk my backups were stored on was showing errors and signs of corruption. Long story short, that disk is going bad after a little over one year of use. It has a five year...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.