Yesterday I wrote about finding your most loyal customers, the VIPs. You have plenty more degrees of loyal customers though. Some are past VIPs. Some are upcoming VIPs. Some are loyal but not as strong as your VIPs. Finding out who these loyal customers are can be more difficult than...
The RFM analysis that I use with Repeat Customer Insights gives each customer three scores from 5-to-1 based on how the customer ranks. Customers who have all 5's are your very best customers, what I call the VIPs. These are customers who have ordered recently, have placed the most orders,...
There's no single loyalty metric so you're forced to figure out which works best for your store. For the longest time Repeat Customer Insights has used RFM to measure loyalty, but even within RFM there are different metrics. Raw Frequency? 2-D intersections? 3-D intersections? Modified Frequency? Tripwires? Custom grading algorithm?...
Last week I went to upgrade my computer's backup system when I noticed a problem. The disk my backups were stored on was showing errors and signs of corruption. Long story short, that disk is going bad after a little over one year of use. It has a five year...
I just pulled out most of my peas after five months of growth. They produced wonderfully over that time but their production has dropped significantly in the past weeks. Plus I need to make room for the cucumbers. Not every vegetable will produce forever. They all have limits to how...
One competitive advantage I have with Repeat Customer Insights is how much educational articles I create. Some competitors struggle to get one article out each month while I have 20+ articles published each month (And I'm seeing that I should be creating even more). While customers get the most value...
The Store Analysis looks at your store as a whole to calculate various metrics. It's useful if you want to see the overall direction you're heading towards or if you need overall metrics for decision-making. Drill-down options Many of the metrics also able to be drilled down into and graphed....
The Product Analysis looks at what products a customer orders to see how those products contribute to becoming a repeat customer. Just as different marketing channels will determine different customer behavior, some products tend to create different customer behavior. Some are more likely to create repeat customers and some are...
Many ecommerce analyses, including many in Repeat Customer Insights look at your customer and order data as it stands today. The Order Sequencing Analysis is different. It rewinds the ordering data and plays it back from the past to the present. Past behavior and performance This gives it a unique...
Monday Morning Metrics is a week-by-review report that shows what's happened in your store last week. It's emailed out every Monday morning (around 7 am Pacific Time) and you can have it sent to multiple people automatically. It lists how many orders were from new customers compared to how many...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.