Going into the holiday season, now's the time to really evaluate and improve the value propositions for your store and each of your main products. The value proposition is customer-focused copywriting that answers the question "what's in it for me?" Each customer buys your products for a reason. Some might...
Today I have a simple exercise for you that can help figure out ways to retain customers. Open a document or get a sheet of paper. In a list, write down every benefit, bonus, promotion, or freebie you give to new customers or every customer. This can be coupon codes,...
I started Google Ads again for Repeat Customer Insights a few months ago before quitting yet again. In the past I was able to build a solid ads channel that would profitably sell my products. It was a nice secondary channel that took very little time or effort to maintain....
I'm frequently asked how a Shopify store can find their most loyal customers using Repeat Customer Insights. There are two options: The Recency-Frequency (RF) Grid measures customer loyalty and organizes your customer base into ten segments. Focus on the Loyal, VIP (RF), and Potential Loyal segments. Each segment can be...
Yesterday I spent some time to clean out my email list. About 20% of my subscribers were orphaned. They were in the list but not subscribed to get any emails. A good chunk were from Repeat Customer Insights. They logged into the app from their Shopify store but didn't start...
After three years of building up the garden here, I'm starting to shift to more automation. I don't mean watering robots or computer controlled climate. That might be cool but I've read too much sci-fi to trust that. I'm talking about switching from annual veggies to shrubs and trees. We...
If you find your store heading into a downturn (or if you're already in the middle of one), you'll want to rely on your existing customers more than usual. Most ecommerce stores only have 1-in-4 customers come back and make a second purchase (~27%). Improving that, even if just a...
After a few months of fighting a vole, I've given up. (A vole is a mouse that lives in tunnels underground, also called a field mouse like in that children's song) This little pest has been sneaking around eating the bean stalks. It's killed off a few dozen plants now....
Every Repeat Customer Insights account can now have unlimited users without needing Shopify accounts for each. Previously, in order to use the app you'd be required to have a Shopify account to login. That's fine for staff but what if you wanted a consultant, advisor, or investor to see your...
During downturns and slow recessions, it's best to focus on your current and past customers. New customers are great but if acquisition costs are too much your profit will suffer, not a great thing in a downturn. An easy thing to help current customers buy again is sending order reminders....
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.