With the holiday season done, now's a good time to run your post-holiday campaigns. What's in a post-holiday campaign you ask? First you need a good hook. You can play off the didn't get what you wanted angle. Or now get something for yourself. Or did you forget about that...
File this idea down for the next holiday season: Last month I bought a bunch of Lego presents for the kiddo. Most weren't discounted but due to the order size, they offered a bunch of free gifts. The gifts were small ($5-20 retail) but in the end we got four...
I've been thinking about making some major updates to my website. Not so much in the look or design but more of how it's organized. One question that's been guiding my thinking is: "What's the purpose?" For my website it's purpose is to: a) educate Shopify merchants on customer analysis...
Annnd 2023 has started. With the close of 2022, it's time to dig in and really analyze your results. Was there revenue growth? Was their customer growth? Did more or less customers come back and order vs 2021? Which products were the best sellers? Which new products were best sellers?...
Today marks the last weekday of 2022. It's definitely been an interesting year. As the year wraps up, this is a great time to use Repeat Customer Insights to take a snapshot of your customer base. Each month those snapshots are taken so you can look back and see how...
As I write this, we just ended a day and a half power outage. This time we were a bit more prepared than a couple of years back. Batteries were fully charged, the camp stove had fuel, and we had plenty of light. Overall it wasn't that bad, just required...
The fiscal year for many businesses are ending soon which means budgets and taxes are on their minds. Now is a good time to have any end of the year sales or reach out to B2B buyers. Sending custom one-off emails might be all you need to catch their attention....
When getting gifts this year, I ran into a typical "I need another $12 for free shipping" situation. This store didn't have an easy way to filter products so I ended up spending way too much time browsing to find filler products. If you offer free shipping above a threshold,...
Today's tiny tip is to remind your customers of your shipping deadlines. As delivery windows close, they might not be aware of their last chances to get merchandise shipped. Also if you have a physical store, remind them they can do local pickup or even shop in store. If you...
With the holiday shipping season starting to close, now is the time that many stores are recommending gift cards to customers. These can be great for buyers who procrastinated gift-buying but they also serve self-gifters. Especially if there are incentives around them. Promoting gift cards can be easy once you...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.