The beauty of using RFM for customer analysis is that it segments all of your customers. Even the ones with low-quality behavior. These are the customers who only bought once, spent a tiny amount with their order, or ordered so long ago they forgot about you. They're unlikely to ever...
While you're working on customer retention, tracking your Repeat Purchase Rate is key. The Repeat Purchase Rate measures how many customers come back for at least a second purchase. A rate of 0% means no one comes back, 50% means half of your customers come back, etc. The whole point...
In my first software development job I was a tester. I knew programming well enough but my manager wanted me to see the testing side first. That's where I learned how important early and realistic testing can be. Especially when it comes to data. Those lessons have carried through all...
The previous version of my website ran on WordPress. I used a hosting company that would automatically update the code for me when WordPress released an update. Unfortunately, the host's upgrade email fell way short of the mark: Subject: Upgrade to WordPress 6.1.1 Complete "Ah great, all handled by the...
Not every loyalty program will be successful. Maybe it's not producing the results you like, costs too much to administer, or you just want to simplify things. The problem is, if you just stop then you'll upset some customers who were using it. Especially if you used a points or...
I've been wanting to write about analyzing customers based on their customer lifetime (how long they've been ordering). I've written on cohorts quite a bit but cohort analysis only covers the time of a customer's first order. It doesn't deal with their lifetime as a whole. Knowing a customer first...
Yesterday I placed a second order from a Shopify store. After the order went through and I got my confirmation email, they sent me another email. Subject: Wow, Thanks Again. WE LIKE YOU, TOO You're into us, and it shows. Your support means a lot and we can't thank you...
January has come and gone. It's usually a throw-away month for many Shopify stores. Customers are tired from the winter sale season. Store owners are burned out. Staff is tired. February though... February is the month when projects start picking up. Everyone's rested and recovered enough to start planning the...
Loyalty programs are designed to incentivize your customers to buy again. Not every store should use a loyalty program though. Some stores already have the customer behavior they need. An extra incentive might not be worth the cost and could cause customers to game the system. On the other extreme,...
With all the inflation talk there's a lot of attention getting paid to costs. Reducing costs might not be the most efficient use of your time but that balance might change when times get rough. I've always been a fan of running lean with lower costs when possible. Customer acquisition...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.