Marketing campaigns tend to work better when there's enough time to think through them and not rush them out. This requires getting them ready ahead of the time. Based on Shopify's surveys, around mid-year many of the larger Shopify stores start to plan out their Black Friday and winter holiday...
I had a Repeat Customer Insights customer asking about how to increase their order sizes and Average Order Value (aov). Most optimization ideas revolve around giving customers an incentive to order more than usual. Tactic #1: Target the low-spenders To move your Average Order Value up, you can target your...
The best time to plant a tree was twenty years ago, the next best time is today. Just like the best time to review your customer retention is continuously, the next best time is today. Retention is usually ignored by Shopify stores until it's too late. It's not as attractive...
One way to increase customer retention in your Shopify store is to embrace personalization. Shopify, as the platform, allows for customers to have accounts when they shop in your store. With the customer accounts you can do all sorts of things, including personalization as they shop your store. With Shopify's...
As part of the Automatic Segments in Repeat Customer Insights, I created a VIP segment. That segment is automatically updated to show who the current VIPs are. I define VIP customers in the app as: the best of the best customers they spent the most with the store they buy...
Growing up in California, Cinco de Mayo was always a fun day. The weather usually was starting to turn warm and everyone would spend more time outside. I remember close-knit parades, lots of good food, and good times hanging out with friend and family. The holiday always had a great...
Table of Contents Introduction What is RFM analysis? RFM customer segmentation, it's all about the buckets Calculating RFM and the RFM analysis The three components of the RFM score Calculating Recency Calculating Frequency Calculating Monetary Calculating the RFM score Making sense of the RFM score Each column matters What...
Customer retention is an over-arching process that you need to build into your Shopify store. You can't just add a loyalty program and call it the day. It's something you have to consider at all times and work to improve your retention at all levels. I like to think of...
Every Monday as part of my app's Monday Morning Metrics, I get a number of auto-replies from Shopify stores. They are the generic emails that go out from their helpdesks: "due to high email volume, we'll get back to you within a few business days" That's a missed opportunity. Instead...
When you start sending incentives to customer segments, there's one segment you should be cautious with: Recent customers. Recent customers are a great segment but for other purpose. Not for incentivized sales. In RFM recent customers are customers with a high R value (5). In other models they might be...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.