Repeat Customer Insights has included a customer grading algorithm for awhile now to help translate the complex RFM model into something easier to understand. Since it uses five segments, it's also useful for small Shopify stores who don't need or want a complex model. I've just released a new Customer...
A number of people have been asking about how to tell which products are bought together. e.g. does this shirt get bought with these pants or these shorts? This is called a market basket analysis or an affinity analysis in more general statistics. The market basket analysis process can be...
With May drawing to a close, Repeat Customer Insights will soon be taking its monthly RFM history snapshot. These snapshots are a way to see the historic changes your customer base goes through. Are more customers becoming loyal? Are acquisition efforts paying off? How bad are defections? The snapshots integrate...
The really useful part about having Repeat Customer Insights email me the reports is that it makes it really easy to stay up on how the business is operating. For a couple of years now I've been using the weekly Monday Morning Metrics to monitor sales last week from new...
After a few months of development and testing, I have released a major update for Repeat Customer Insights. Now, you are able to subscribe to any of the three Focus reports and have them delivered to your email automatically. Either monthly or weekly (or even daily). The goal of the...
Understanding your customers is a key to growing your Shopify business. Done correctly, you can convert customer data into information about their behavior and preferences. Then you can use that to better tailor your store and products to them, letting your customers help you succeed. Since there are innumerable different...
Retention rate is crucial for the success of any Shopify store. Retention rate directly relates to customer loyalty and repeat purchases while also helping to keep acquisition costs down. Repeat Purchase Rate and Returning Customer Rate are two metrics that directly measure your customer retention. If you sell subscriptions, then...
There are a lot of metrics Repeat Customer Insights calculates for you but it can become confusing to know if they are improving. Is increasing up good or bad? The app will automatically highlight problem areas but here's a few rules of thumb you can use. Average Latency You want...
The sun and heat have come back to Portland which means it's the dry season again. Time for great growth in the garden but also a lot of watering. With the experience gained from the past few years, I have a pretty good idea of what to generally expect though...
When managing your Shopify store's metrics, oftentimes the trend is more important than the absolute value. With a trend you can see improvements (or problems) which can tell you the underlying story about what's happening. If I told you that water in the pool was 70 degrees F, that might...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.