Customer grading is one customer analysis that Repeat Customer Insights includes in its suite. This is where each customer is graded with a letter grade based on their behavior: Grade A customers are your best scoring customers. These will include your VIP, loyal, and fans that you should cultivate. Grade...
Customer reviews are important for your Shopify store but managing them can be a mess. Part of the problem is that there are two types of reviews you should be collecting from customers: Product reviews on the actual products they ordered Company reviews on the buying experience Most of the...
One way to acquire new customers and build loyalty is to have try before you buy products. You could some something complex like sending orders and delaying the charge for 30 days but you'd be open to a lot of fraud. Instead I'm talking about creating sample-sized products and letting...
With July ending today, summer (or winter) is starting to wind down. That leaves less than four more months until Black Friday and the holiday buying season. Plenty of time for mid-sized projects or to build up marketing campaigns. The first step should be to perform a customer behavior analysis...
Social proof is commonly used during conversion rate optimization. It involves adding quotes or reviews from other customers or recognizable people to the product page. Social proof can also be used to improve customer loyalty. First you'll need to collect a lot of reviews and quotes. You want reviews of...
The garden has been struggling this year. I'm not sure if it's from: the weather my skills the soil Regardless of the cause, there's not much I can do in the short-term. Weather is uncontrollable. I can learn and practice new skills, but that's a long-term improvement. Improving the soil...
This year I've been having to do a lot more weeding than usual. Over the past two years weed seeds have blown in and settled on top of our wood chip mulch. The mulch stops weeds from growing up from the soil, but it can't do anything to weeds that...
I was reading an article by Shopify about using email marketing, lifecycle automation, and RFM. There's a lot of good information in it except they slightly missed the mark with RFM: Recency is the number of days since a subscriber’s or customer’s last purchase. An R0 purchased today. An R365...
An interesting way to view cohorts is to look at their running totals or what I call the cumulative values. That's where the previous month's values are carried over to the next. e.g. $100,000 spent in month 1, $150,000 by month 2. Using the cumulative values is a great way...
The Order Sequencing Analysis is a report unique to Repeat Customer Insights. It shows a view of your customer data you've probably never seen before, but it can be confusing to look at the first time. The goal of this report is to show you how your customer's behavior changes...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.