This upcoming weekend is the last weekend before Black Friday. It's also the ideal time to let in your most loyal customers. Giving them a weekend and week of early access can be an easy way for you to treat them. They'll feel appreciated for early access and not have...
With the busy season coming up, now is the time to check all of your tracking systems. You want to make sure that any data you're recording is actually being recorded correctly. Web analytics Order analytics Conversion rates A/B tests Ad tracking codes (e.g. UTM campaigns) Web pixels Email pixels...
One piece of gardening advice is to start improving one small area of 2-4 feet first. Once it's highly fertile, expand to a second small area. Contrast that to spreading around the improvement to the whole area. In the first, the focused approach, you're likely to see large improvements and...
Recently we got an automatic coupon from a major retailer. One of those "Spend $x on a category and get $y back". The problem was that their system ran into a bug that actually charged us the coupon amount in order to get the coupon. It became a "Spend $x...
With Black Friday coming up next week, are you ready? If you'd like some ideas, I'm collecting my articles on my Black Friday topic page. Eric Davis Segment your customers to find the diamonds in the rough Not all customers are equal but it is difficult to dig through all...
Customer loyalty, or as described previously customer trust, can be easily measured. Does that customer buy again? That's it. Sure there's other things like: do they recommend you to their friends, have they posted a review, etc. At the end of the day, those don't matter as much as cold...
A piece of software I use is "experimenting" with new pricing. They are completely changing how they price and thus the actual end price customers pay is up in the air. There are a bunch of lessons and rants in how they did this experiment but what I want to...
Customer loyalty is a funny phrase. It sounds permanent and firm like a rock. "Our customers are loyal to us and will never leave" Problem is, like all of human behavior, customer loyalty can shift quickly. There are countless tales of a company or executive making a bad decision for...
Last year in autumn I collected a bunch of leaves and stored them in a huge bag. Now a year later they've mostly decomposed and turned into compost. After collecting them it took no work on my part. Just needed space for the bag and time. Basically free compost for...
During any sort of downturn you should focus on retaining your loyal and returning customers. Technically you should focus on them all the time but the siren song of new customer acquisition can catch many Shopify store's attention. If you can keep your existing customers during a downturn, keep them...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.