One popular part of Repeat Customer Insights is the automatic segments. The system uses RFM to score and segment the customers in your Shopify store and then it applies a number of segments to each customer based on their scores. Each segment has a name, description, and a bit about...
Repeat Customer Insights comes with a set of analyses to help your Shopify store get through (and thrive) in a downturn. This can be outside your control, like a recession or dragging economy. Or it could be a slow period in your business or industry. Or anything else that makes...
Repeat Customer Insights can automatically tag your customers in Shopify. You can enable this inside the app in the Shopify Setting section. When enabled it will tag all of your customers and then keep up any changes to those tags automatically. Initial tagging The initial tagging of all customers can...
An interesting thing about the Customer Grid in Repeat Customer Insights is that it can show you if your customers tend towards many small purchases or infrequent large ones. Look at the Frequency-Monetary (FM) Customer Grid and the numbers for each segment (color) for the demo below. Notice how the...
This morning I released the most requested feature for Repeat Customer Insights: customer tagging Now accounts on the Peak and Growth plans can have the app automatically sync each customers' segments to Shopify as tags. That means you can do additional segmenting or filtering in Shopify and see which segments...
This year I'm growing about two dozen tomato plants. Some are large and producing a lot. Others are still tiny and weak. On average they are doing okay. Then there's the accidental tomato plant by the compost. A few months ago some composted tomato seeds happened to germinate and grow...
This week the Monday Morning Metrics in Repeat Customer Insights received a major update. Monday Morning Metrics was developed a long time ago as a way to send weekly updates on a handful of store metrics. It was intended to be a simple reminder system and make it easy to...
The value of repeat customers has been measured and studied for decades in various places. Today I want to show you a quick, back-of-the-napkin way to calculate this for your average customer and then how you can what-if to see the impact of different changes. You'll need only two metrics,...
Knowing which customers are likely to place another order can be a powerful piece of information for your Shopify store. Especially when you can predict when customers are likely to reorder. With it you can target those customers with specific messaging or offers and influence their purchase. Maybe you want...
Kevin Hillstrom wrote a recent article about measuring your marketing: If you take away a marketing activity and sales don't change, you know that there was no power in that marketing effort. By and large, most marketing campaigns cannibalize each other ... rendering each other meaningless. You're free to disagree...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.