Analyzing subscription customers with RFM can make customer segmenting quite easy. For awhile now I've been using RFM to analyze the stores using Repeat Customer Insights. e.g. how recently they've paid a subscription invoice, how long they've been subscribed, how much they've spent. There's definitely a clear group of long-term...
You aren't required to have a loyalty program, but it still makes sense to track some metrics around loyalty. The whole point around loyalty programs and loyalty in-general is to have customers coming back to buy again without you having to spend much to get them. Given that, the primary...
When a customer orders from your store, what's the last message they get about their order? Is it an order confirmation? A delivery confirmation? Or an email tailored to thank them for your order and invite them to contact you if they need help? All too often the focus is...
Next week is Halloween. The time of spooky dad-jokes and one of the last holidays before the big Black Friday season. This week and weekend would be a good time to test out any complex Black Friday promotions to make sure they work as expected. Make sure your marketing automation...
The last few weeks have brought the season's fresh rain to our area. Rainstorms like we get at this time mean a lot of rain in a short period of time. I learned last year that while tomatoes need water, too much will cause them to split. These sorts of...
I was working in the blogging component in Shopify this week for Linking Llama. The last time I was in that area was about five or six years ago for a client so I was hopeful to see some major improvements. Turns out nothing much has changed. It got a...
There's lots of discussion around how new customers and repeat customers should be treated and what deals they are offered. One side says loyal customers should be treated like they are important because they've stuck with you and have proved their worth. A retention-focus. The other side says new customers...
An anniversary campaign is a relatively easy personalized marketing campaign you can send to customers. This is typically a single email that is sent out on the annual anniversary of a customer's first order. It should show gratitude for the customer buying from your store, an offer to come back...
Happy Friday the 13th. Especially so since it's October, it can be an extra spooky one. OOoooooooo... Over the years I've had a lot of people compliment me on how my emails are written and the personality they have. You can learn too, just take my course for... just kidding....
In the ecommerce jargon, returning customer can mean a lot of things. Most of the time it means a customer who came back to order again. It's just another word for repeat customer. Sometimes though, returning customer takes on a different meaning. Sometimes a customer is only labeled a returning...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.