With the new year starting up, I've been planning out what projects and experiments I'll tackle this year. That makes me curious about what you're up to. What are you looking forward to this year? Anything new you're investing time into? Any work you're hoping will pay-off? Eric Davis Refine...
This year instead of resolutions, commit to experiments. Experiments are where you have an idea (hypothesis), a rough plan, and commit to trying a change. Unlike resolutions, they aren't a succeed/fail situation. With a diet resolution, you succeed or fail every day. Same for reading, personality changes (e.g. be nicer),...
This weekend being the last weekend before Christmas, there's not many holiday promotions left. last minute gifts Kwanzaa gift cards remind customers about your physical store B2B customers still might order before the end-of-year any other end-of-year promotions could be started But other than that, the season is mostly wrapped...
Just a few minutes ago, Ilana Davis asked me if I wanted a cookbook someone was offering for free. My reply was full of snark but got me thinking: No thanks. That's for people who like cooking, not eating. Having already read that book, I was familiar with it enough...
While this time of the year can be stressful, it's important to keep quality up. We've had a number of packages screwed up this month. One with no padding (and damaged product leaking out), one missing tape on the bottom, one with a soaking wet box and no liner (and...
Nearly every store has holiday customers who only buy in December. You probably won't be able to convince them to buy more frequently but you can get them to buy every year. What you'll want is a kind of anniversary campaign. This will email them once or twice every December...
The past couple of weeks I've been listening to a lot of cover songs. I like them because they are familiar but also have a touch of surprise. Especially when they cross-genres. This idea of taking something that works and tweaking it to make it unique works well with ideas...
December 1st marks the close of the important November customer cohort. This group of customers are the ones who first bought in November. Typically the majority from your Black Friday deals. This makes them important to monitor over the next year: Did they buy again or did were they a...
Have you ever wondered how much a loyal, repeat customer spends over their lifetime? There's Average Lifetime Value but that includes one-time customers. Given how many more one-time customers order, they can really throw off the average. If you want to calculate it, you can find the average LTV of...
Cyber Monday. The day that has been clawing at Black Friday's records and make-or-breaking ecommerce stores for decades. It's going to be interesting to hear how the day ends for Shopify and ecommerce as a whole. Has the COVID bump been eroded? Will ecommerce be holding its growth? Will the...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.