Anytime you make a big change, you run the risk of breaking things. Switch your Shopify theme? You risk your conversion rates, SEO, and can cause customer confusion. Redesign your product? You risk defects, upset old customers, and bad reviews. A few months ago I started to redo my product...
There isn't one metric that perfectly identifies your repeat customer performance. Combining two metrics though and you can get really close. Repeat Purchase Rate and Customer Purchase Latency (latency) when combined can describe much of your success with repeat customers. Repeat Purchase Rate shows the number of customers who re-ordered...
One store optimization pattern that works really well is to find and optimize your metric drop-offs. First you need to pick a metric you're going to use for this. Most metrics can work as long as you can measure it for a subset of your customers or orders. Let's pick...
When you have your orders sequenced it can become quite easy to see when customers start becoming loyal. Many stores I've looked at have a point where their metrics start improving like the 4th order or 2nd order. Average Order Value. Repeat Purchase Rate. Customer Purchase Latency. They all tend...
Sometimes things are just out of your control. Order shipment lost. Economy crashed. Email never sent out. The list goes on. Perhaps you could have prevented it but sometimes there isn't anything you can do except cope with the consequences. There are problems, which have a solution. Even seemingly impossible...
There are 100s of metrics you can collect in your Shopify store about your customers. Maybe 1,000s. But the vast majority of them are irrelevant or only matter in specific circumstances. The important customer behavior metrics to track per customer are: time since last order number of orders amount spent...
A few reports in Repeat Customer Insights include Insights. Insights are the recommendations from the app based on your specific store metrics. Some are based on industry averages or surveys, others are comparing your own metrics to each other (e.g. overall AOV vs 2020's AOV), and others compare channel performance...
Your business cycles are important to understand. A down month might be from your typical cycle and not have anything to do with what you did (or didn't do) this month. This point was driven home to me once by a Shopify store complaining about a low month. With one...
With a week gone by since the end of the year, now is the time to start reviewing the winter holiday season. You'll want to look for and note important metrics like: Total sales AOV Order volume Repeat Purchase Rate Returning Customer Rate These you'll want to compare to performance...
This next week should bring our first really freezing weather. With the garden full of winter vegetables, I'm expecting a portion of them to die off from the cold. That's exactly what I want. Most of those plants are alive for their seed next spring. The ones that survive the...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.