Similar to the advice from last Friday, you should not only try to win-back defected customers but also ones who are on the fence of defecting. Oftentimes customers just plain forget about your store and have a hard time remembering where they bought something. This is even more problematic if...
Win-back campaigns can be effective to get expired and defected customers to come back to your store. You'd send them after a set amount of time has lapsed since a customer's last order. (In Repeat Customer Insights the Focus on: Downturn dashboard can tell you that timing). Often the email...
The email subscriptions feature in Repeat Customer Insights was designed to make your store metrics easier and more accessible. With it you can send copies of the reports to anyone, automatically on a schedule. One side benefit of this is scheduling automatic data exports. The data export includes the full,...
The first of the month is fun with Repeat Customer Insights. That's when the Historic Customer Grids take their snapshots of the customer segments. This shows and compares how many customers where in which segments. e.g. Loyal customers grew by 10%. It's surprisingly useful to see how customers flow from...
I've just released an update for the Repeat Customer Insights demo site to include a larger number of products and variants. Now you'll have better examples of how it analyzes products and variants. I ran out of fun product names and silly puns for the demo data so I only...
Once you're able to analyze your customer behavior you should be able to predict when one-time customers are likely to place their second orders. This step, placing their second order, is a key behavior for their customer development and for your store. Especially when it comes to repeat customer purchases...
Not to mince words, if you want to grow your store with repeat customers you have to stop promoting products that suck at creating repeat customers. Some of your best-selling products might attract new customers but if they suck at retaining those customers, stop promoting them. It's like saying "I...
With the weather finally warmed up, I potted up my tomato plants to give them more room. I started with 110 seedling cells with 400-500 seeds in total. Then I had to thin those down to the best plant per cell. Finally I moved them to larger pots for greenhouse,...
One core thing I learned while consulting was diagnose and prescribe. This basic two-step process was required whenever working with a client. Diagnose would look at what was going on and try to identify the root cause of the problem. Prescribe would then try to fix that problem. Oftentimes clients...
One of the biggest influences on your customer behavior is what initial channel they were exposed to and what messages they received in that channel. Customers coming in from a "50% closeout" ad seen in Google will behave vastly different than customers who read a business profile on you in...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.