Some merchandise is great at attracting new customers. Other merchandise is great at retaining customers. Oftentimes, those will be different products. If you heavily promote only one type to everyone, you're not going to be performing your best. Ideally you'd analyze your products to figure out which is which. What...
One way to detect customer loyalty is by the number of orders they place. Without knowing anything else about them, a customer who placed ten orders is more likely to be more loyal than one who placed five orders. One of the most difficult tasks in ecommerce is getting a...
The past two weeks (and weekends) have been pretty hectic in the garden. True Spring and its heat arrived finally three weeks ago after a cold and wet start. That meant it was time to everything into the ground or greenhouse, including 110 tomatoes, 50 or so peppers, and 20...
I remember trying a whole bunch of samples of different brands and flavors of exercise nutrition. The ones I ended up sticking with, I bought many large containers of for years. When you acquire a new customer you won't know if a customer is above-average or not. It'll probably take...
Over the long-term, you want to grow the number of your above-average customers so they make up a larger part of your customer base. You should absolutely continue to grow your customer base as a whole through customer acquisition. You just want to accumulate more above-average customers as you go....
Late last week our basement office was finally finished. That meant an entire long weekend of cleaning, moving, and setting up of my office. As I write this everything is moved in but there's a dozen of piles of miscellaneous. A pile of papers to file. A pile of cables...
As with best-selling products, sometimes you'll have a specific variant that outsells the others. When that happens you should make sure to highlight that variant as much as possible. Anyplace you mention the product, that variant should be the one shown. Hero banners, product photos, email images, etc. You could...
Many years ago before I started daily emails I did quite a bit of research on how frequent and when to send emails. At the time the advice was at least once per month or once a week if you could produce the content. Then for sales emails it was...
The neat thing about having a unified customer scoring system like Customer Grades in my app, is that you can just sort customers quickly get an idea of your best customers. Compare that to sorting by a single metric, like as Customer Lifetime Value. With a single metric you'll see...
This year I have a couple hundred plants ready to go into the ground but the weather is still too cold. Some I started too early. Others I started too many (tomatoes). Some we questionable seed that ended up growing quite well. Later this week it should start to heat...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.