Once you've gone through the cost and effort to land a customer, you want to make sure you keep them. It's far easier to hang onto someone who's already made a successful purchase from you than chase and hook another, and a private app can help you automate that relationship....
Your store is thriving, business is rolling along, but you're feeling a little constrained by the functionalities on Shopify. Most options are mostly all right, but you keep wondering if there are a few tweaks that can ease your workload and improve your customers' experience. You've probably toyed with the...
Your customer is ready to buy. He pays, the transaction clears. Right now, while you have his undivided attention, how can you capture this moment to increase his order from you in a way that makes him feel like you're doing him a favor? A private app can point the...
Top Shopify merchants, no matter what size, have the same problem locking in their success. Even if they're making a decent profit, they are always under a lot of pressure to keep tabs on merchandise at every single stage of the sales process. Unfortunately, Shopify doesn't make this task very...
One of the best ways to increase your organic traffic to your Shopify store is through content marketing. The easiest way to get started is to create blog posts that your customers would be interested in. Every Shopify store includes a blog. Though it's not as powerful as dedicated blog...
Recently a question came up from a Shopify merchant: Please help... this keeps showing up on my website :-( translation missing: en.general.newsletter_form.description in place of certain buttons such as the cart button, newsletter, add to cart etc... This isn't a good error to see, especially if it's showing up on...
If you're running an e-commerce store that needs to be online 24/7 and you are self-hosting, you need to look carefully to make sure your servers are truly serving you. Most small stores are trying to save money by self-hosting, and that's probably the smartest financial move for young companies....
A healthy Rails application is an asset that will benefit your organization for years to come - an unhealthy one, on the other hand, will be a weight you and your team will have to bear every day. Why application health is important A Rails application's health is important for...
There are two overarching criteria to use to determine if an application is healthy or not. Is the team making forward progress? Are investments in the application paying off? (positive ROI) Though this may sound simple, there is a surprising amount of depth to these two criteria. 1. Is the...
When a Rails application is developed by a small team - say, under six developers - some unique problems can occur. Narrow experience With a small team the collective experience of all of the developers can be small. This means that when a problem occurs, they have limited ideas to...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.