We had a snow day in Portland recently. We got about ten inches of snow and the city pretty much shut down. State of emergency and all that. I know ten inches doesn't sound like much but for Portland it is. We're not used to or really equipped for it....
A customer made a big boo-boo last week. She contacted me asking why JSON-LD for SEO wasn't working for her store. I started with what I normally do. I opened her site in one tab and Google's Structured Data Testing Tool in another tab. That's when I noticed that her...
Tracking metrics can become an obsession for e-commerce entrepreneurs. As you gather data and measure your performance, it's easy to get hooked on a few numbers that seem to give you a clearer picture of what's happening with your business. One of those key metrics is the AOV -- your...
Ecommerce has broken a lot of rules in the retail industry, but some things never change, like the value of a great first impression. Too often, online store owners are so slammed with the day-to-day details of their business that they forget that improving new customers' first visit to their...
Seeing how other Shopify stores are doing is a great way to spot improvements in your own store. Today I have the metrics for a store from Repeat Customer Insights that I'd like to walk through an analysis of because it represents one common situation I see with stores. The...
Understanding how all of the different ecommerce metrics relate and affect each other is difficult. I'm going to explain how Average Order Value (AOV) relates to your margin. Once you know how AOV and margin relate, you'll be able to take advise for either of those metrics and adapt it...
Seeing how other Shopify stores are doing is a great way to spot improvements in your own store. Today I have the metrics for a store from Repeat Customer Insights that I'd like to walk through an analysis of because it represents on common situation I see with stores. The...
The hardest part of e-commerce sales is cutting through the information overload to get people to your store for the first time -- or a repeat visit. Online and brick and mortar retailers often spend big money trying to get in front of the right people to land customers and...
Knowing how much your repeat customers purchase over time is knowing a very powerful metric. The more repeat customers spend and the higher the likelihood of them making a repeat purchase (your Repeat Purchase Rate), the more you can spend to acquire and get repeat orders. That means you can...
When you can find when a customer will make another purchase in your ecommerce store, you can use that knowledge to increase your store's revenue and decrease it's inventory costs. Individual customer behavior is impossible to predict but when you're looking at your customer base as a whole, you can...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.