Let's dig into the new Targets feature in Repeat Customer Insights a bit more. (Even if you don't have the app, you might want to follow along as there's some advice you can steal from) Arguably the most popular metric in ecommerce is Average Order Value so let's use that...
While industry metrics are useful to compare and benchmark your store against, your store's performance is unique. The products you offer, the channels you use, the brand messaging you've built up, and everything else you do all contributes to how your Shopify store performs. That's why I'm happy to announce...
Targets are your personalized goals for the main ecommerce metrics in your store. With them you can get your entire team all working towards the same numbers. By setting a Target, a couple things happen in the system: Your graphs will add a red Target line to show you how...
If you're in the US, happy June 4th today. What holiday is that? Whatever one you want. As we've seen with Amazon's Prime "Day" you can make up any company holiday you want. You just need to give it a name, promote it enough to your customers and industry, and...
Knowing if your Shopify store follows seasonal cycles can also help you schedule big projects. Most people wouldn't try to do a major project like a redesign in the middle of a busy winter season, that's initiative. The other side of that though can be forgotten, that's scheduling major projects...
At the end of every month I take a few minutes to collect metrics on how the month went. I include regular business metrics like revenue, number of new customers, etc. Also for over a year now I've been tracking the speed of Repeat Customer Insights and its components. The...
Most things can handle one-off spikes of change. A single hot day might hurt some plants but won't kill all of them. A stock outage this week from a vendor will lose you some orders, but you'll catch up later in the month. A flood of orders overnight will cause...
One quick tip to find more big-spending customers is to track down what brought them to your store. Using a cohort report like in Repeat Customer Insights, find the cohort that has spent more revenue than its neighbors (next/previous months). Then drill-down into the cohort to find what sales channels...
With Memorial Day happening today in the US, many stores are wrapping up their Memorial Day sales. While it's almost too late to start (unless you can send out a quick gift card campaign), you can always plan for it next year. It comes around every year and always makes...
Outside I have a number of projects waiting for me and better weather: clean out the garden shed recycle some fence wood into garden beds recycle more fence wood into storage boxes dig out two holes for ponds move wood chips onto paths and probably more I'm forgetting about. A...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.