When your Shopify store has a large drop-off in its repeat purchase rate, that means your most loyal customers aren't coming back. Which sucks, because of the time and money you've invested in them to acquire and keep them is now gone. In order to keep those customers around, you...
Shopify and Drip are both powerful tools for the modern ecommerce store. It makes sense to integrate them so you can add Drip's marketing automation to your Shopify store. I'm going to show you how you can connect Drip and Shopify so your customer's actions in Shopify are sent to...
Drip's Shopify integration uses events to know what's going on in Shopify. When a customer makes a purchase, Drip sees that event and can then trigger your marketing automation rules. It's important to know which events are supported so you can plan your store's integration. I've included the full list...
A reader reached out with a question for me about building a Shopify App: I tried to find out if there was a way to directly connect to a single store without going the app route but I couldn't figure out how to do so. This question is pretty common,...
As a Shopify store, you can use Shopify's reports to calculate your repeat sales percentage but it takes time to do it all the time, especially if you want to watch it over the calendar year. Repeat Customer Insights now includes the Repeat Sales metric Now Repeat Customer Insights includes...
Your repeat sales percentage is an important measurement to make when comparing your repeat sales and your one-time sales. Calculating the percentage of sales that comes from repeat customers is easy if you follow these instructions. 1. Total sales by month Shopify has a report called "Sales by month" that...
Shopify's public and private app definitions can be confusing and result in questions like this that I got from a reader: We want to integrate with Shopify to bring in orders. I looked into this a while back and it appeared the best / maybe only way to do this...
I am working on a custom app. Can anybody help me to explain how we can make custom settings for product page in our own app and used there value in our shopify website? Product metafields The easiest way for an app to add custom settings for a Shopify...
Standard marketing strategy leads you to believe that the #1 game in business growth is attracting new customers to discover your store. Find better and flashier ways to grab consumers' attention, and profits will keep rolling in. That's a really expensive way to do business. How expensive? Forbes did a...
The best kind of marketing is free -- one person telling another that your product is a must-have. There's no budget needed, and the trust factor is baked into word-of-mouth publicity. With product reviews, you can encourage this kind of information swap right on your own website. Just as customers...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.