When someone is browsing your store there are two important important conversion actions you want them to take. Add a product to the cart Sign up for your email list or other method to keep in touch with you Everything else on your store should be designed to improve the...
Recently I stumbled on a Google product called Google Data Studio. You can think of it like Google Sheets but for dashboards and data visualization. I happened across it while reading up on SEO but it does so much more than that. It can pull in data from various sources:...
When selling online you want to make sure that your core processes are as friction-free as possible for customers. This means when a customer is on a product page, they should be able to easily and clearly recognize the add to cart button. This button serves as a reminder that,...
Reviewing your store while pretending to be a customer is a quick way to spot weaknesses in your buying funnel. But a common problem is that you know too much. You already know what to search for to find a product. You already know how much shipping will cost. You...
When you're not getting enough sales in your Shopify store, it's time to look at how you're asking your customers to buy. When was the last time you browsed your store, read everything on the page, and actually shopped? It's probably been a while right? Do a Google search for...
One question I've gotten about Sticky has been, Why is it shown on both the desktop and mobile? That's a good question, especially because there are some apps and premium themes that show a sticky add to cart button on mobile only. The reason is simple: a good user experience...
The last few weeks I've been working on a new Shopify app. Called Sticky, it's an app that will give you a sticky Add to Cart button so your customers always have a clear, impossible-to-miss call to action. [caption id="attachment_1667" align="alignnone" width="475"] Example of Sticky[/caption] You're probably already aware of...
Customer lifetime value (CLTV or LTV) is a good metric to watch. Unlike the average order value, CLTV takes into account your customers' repeat orders. Usually when your store's overall CLTV goes up, good things are happening. In my experience with repeat customer funnels, there's another great metric: repeat purchase...
Average Order Value is a metric that many stores like to boast about. It's great to have a high average and you want to feel good about it, but comparing your average order value to another store's can be a waste of time. Imagine if you will, three stores. Jake's...
I'm training for my 3rd 50k race now. It's a 24-week process with 4-6 weeks to get started with. Easily half a year commitment for one's race. A few weeks ago I was pushing myself on my long run trying to go further and faster. I finished fine and then...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.