I frequently get asked about how Repeat Customer Insights works and what goes into its customer scoring. Repeat Customer Insights uses three values in its grading: How recent a purchase was made (Recency) How many purchases have been made (Frequency) How much has been purchased (Monetary) This is the classic...
Earlier I was talking with a subscriber about SEO. We were trying to figure out what approaches would make the most sense for a site that is converting very well (10%+) but isn't getting enough traffic. Keyword tools were sharpened. Googles were consulted. Backlinks were reported. We found a few...
Last week I started experimenting with Facebook ads for JSON-LD for SEO. The app page does a great job of converting customers so I wanted to see if I could buy some traffic for it. I set the ad campaign to run for a week with a fixed budget. First...
On February 28th Amazon's S3 service (cloud storage) had a major outage which took down many parts of the internet for about four hours. Outages happen and it's part of doing business online but Amazon's was interesting because of what caused it. From the write up of the outage, Unfortunately,...
Working with your Repeat Customer Insights export inside of Excel or Google Sheets is easy because all of the segmentation data is included. Getting your data export You can use the Export section in the main section of the app to export your analyzed customer data and the reports. It's...
One really interesting analysis that you can perform is to find out which products your repeat customers are buying. This is different from just your most popular products. You want to look only at your repeat customers. If your store sells a durable good that requires a consumable, like a...
I mentioned using a random image in my Facebook ads to see what would happen. The dog in a blanket robe. Norma asks a great follow up question: What about relevance, though? Did you track the conversion rate of the dog banner vs. the app banner? Sadly both the dog...
I've been doing some work with Facebook ads recently. When setting up my last set of ads I wanted to try three different images to see which one would work: An image of my app banner. An image representing the concepts of my app. A dog wearing a blanket robe....
The other day my spouse got a letter reminding her about her annual vision examination. Dear SPOUSE, This is a friendly reminder to schedule your annual comprehensive vision examination. Our records indicate your last examination was at least one year ago. [...news about the company...] Dr. Vision The letter was...
A few months back I heard about some socks that are strong enough to walk on broken glass with. They're even strong enough to walk on LEGO without any pain. If you're a parent, you know that LEGO bricks are designed to be 23% sharper and more painful than broken...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.