Fast websites attract more customers, sell more, and are treated better by Google in SEO. I've looked at hundreds, maybe thousands, of Shopify stores. One ongoing speed issue is using too large of images, especially for product photos. A customer Matt wrote me a question about image optimization and now...
Recently a customer emailed me about JSON-LD for SEO asking about her collection page. Here's an example of it but it'll look better if you see it for yourself on her store. Solitaire rings collection page From a conversion and SEO standpoint, this is a very good page. It has...
Segmenting your Shopify customers is a great way to figure out who to target with promotions and campaigns. A store owner had a question about how Repeat Customer Insights is segmenting and grading their customers. while I love the idea of segmenting customers into groups like A,B,C, this app doesn't...
This past weekend I've started to pack up our things to move. We're only moving about a block from where we live now, but the new house will be better for us in a lot of different ways. Some of those ways sound almost trivial: a garbage disposal in the...
Today I have a really important but simple tip for you. One that you should do right away. Backup your theme Your theme is what makes your store work. It's what lets customers see and buy your products. It shows off your brand. It's what many apps hook into to...
Recently I wrote about where to focus your limited SEO resources: your product pages or your collection pages. Nick Disabato of Draft wrote this in: Product pages are also further down the funnel! He's absolutely correct. I didn't even think about that. If you focused your SEO on your product...
Inside Repeat Customer Insights several core metrics are collected and analyzed for a Shopify store. While reviewing those metrics for various customers, I've noticed something. Something shared by the majority of stores. Their biggest weakness was getting a customer who have purchased once to come back and purchase again. In...
One of the best ways to improve your Shopify SEO is to make sure you have enough valuable content for each product. Ideally you'd have something unique that helps customers decide to buy, but sometimes you'll want to add some standard content too. That's what Ambre asked me about the...
A customer Zac emailed me about trying to get his Shopify store to rank better in Google. When it comes to SEO link building, should I rank my product page individually or rank the entire collection? Building links to both your collection and products are good ideas. In an ideal...
I'm tempted to write about customer support today. After having a string of companies doing shitty things, ranting about it all might be cathartic and help me feel better. But then I'd still have to deal with those companies. At least until I've cut them all loose. So I've decided...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.