When you're trying to make advertising work, there's a simple calculation you can use to get a rough idea on how much you can spend per click. Multiply your purchase conversion rate by the first order's average value (AOV) and your margin. For example, 3% conversion rate X $50 AOV...
Starting in November I had to lower my own advertising budgets because there was a high demand which was driving prices up. I ended up dropping my own advertising to 1/8th of the prior levels. But now that the holiday season is winding down I'll be starting to increase it...
For the past month writing has been difficult for me. Yes, even I the writer of the daily email has struggled many days to write. It's not writers block or not having any ideas for topics. It's simpler than that. I became complacent enough in my writing process that I...
A customer wrote me with an SEO question about using collections as a way to get additional, long-tail SEO traffic. Was curious on your thoughts on creating collection pages for specific key phrases. [...] I created a collection page and used my tags [REDACTED] and [REDACTED] to populate the page....
One downside of moving is dealing with all of the boxes piled up. Boxes in the living room. Boxes in the kitchen. Boxes in the office. Boxes, boxes everywhere. It's easy to become overwhelmed with how much is left undone. One strategy I used is to commit to unpacking at...
Surrounded by boxes. As part of the move I had to change our address. Luckily the US Postal Service has a service called mail forwarding where for $1 they will automatically forward all mail from your old address to your new address. It's an easy way to keep getting the...
About two weeks ago I published new versions of the sales pages for my apps on my site. Since I'm using WordPress I had to hand code some product structured data for them, using the snippet from JSON-LD for SEO as the base. The snippet is very limited but includes...
Getting repeat customers is a goal of many businesses, but what if you only sell one product? What if that product is durable enough to last for years? Even if you only have a single product and the quality is high, some customers still might purchase multiple times. They might...
In my Repeat Customer Insights app there is a report called the Customer Purchase Latency report. It's a compact report but it packs a lot of customer analysis into one page. Sometimes I'll get questions about how to read the included metrics, so today I wanted to share this with...
You might not be aware but Shopify is planning to completely redo the App Store. They have been cagey and only given out a limited set of details to their app partners like me, but it appears to be a complete redo. One major change is additional rules and restrictions...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.