A lot of people compliment me on my writing and how consistent I write. But I have a secret... I picked up one piece of advice from a book a long time ago and it was reinforced a few months ago from another book. Most workdays I try to sit...
Today's tip is from Eleda from Triple Mountain Model Horses. She describes her process to create a standardized product template. Hi Eric, In response to the customer asking how to add boilerplate text to her descriptions: Another option you could suggest - albeit this would only help with new products...
I've been answering a lot of questions about having enough content in your product descriptions recently and thought it would be nice to share some ideas with you. Google likes to see a fair amount of unique content on every page. That usually means 300 - 500 words. I've found...
Filling out your product descriptions is a valuable activity for your store. It helps both conversions and SEO. But they can take a looooong time... especially if you have a large catalog or are adding products constantly. One way to improve this process is to be critical of which products...
This morning I willingly subjected myself to 16 minutes of pain. It was my first run in over four months. Back in September I had a health issue come up so I decided to stop running for a bit so it could clear up. At the time I had already...
When deciding where to focus your SEO time, should you spend time on product pages that have Rich Snippets already or ones that don't have any yet? Ideally both. There's good reasons to promote all of your products. When you focus your SEO work on the products with Rich Snippets,...
There's an investment you can make this year that has the chance to get you a 10x, 100x, or maybe even a 1,000x return. It will take a few hours of time at first but the payoff will be worth it. It is... Books Those little bundles of dead tree...
This morning, customers of Repeat Customer Insights received a nice present in their email inbox. They've gotten the first Monday Morning Metrics report. Monday Morning Metrics is a new feature of Repeat Customer Insights that serves to highlight and celebrate how your Shopify store did last week. Its focus is...
With higher end products it can be difficult to get a customer to make a purchase. You should do everything you can to drive home the value of the product and how it's worth more than the price, but the price still can have a major impact on your conversion...
Yesterday I was talking to a friend about his plans for 2018. He runs a one-person ecommerce/coaching business with a very personal oriented marketing. He wanted to increase his sales this year and had a bunch of plans around attracting new customers. But one thing he said caught my attention....
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.