RFM is a simple but powerful way to segment your customer base. It lets you rank your customers by using three different measurements. One of those measurements is how frequently they order (that's the F part of RFM). Each customer is scored with a number from 1 to 5. Customers...
Patience is one of the few things that isn't better in moderation. For a few months I've been wanting to add a major feature to Repeat Customer Insights. When talking about it with one customer, they remarked that it would be a "game changer". To add that feature I'd need...
Repeat Customer Insight's Latency Analysis report is a unique report in Shopify that maps out your repeat customer's behaviors during their lifecycle. One downside is that it would report on your customers for the entire lifetime of your shop. That's great if you want an overview of everything but not...
There's a lot of hoopla about going big. The huge sale. The massive marketing campaign. The over-sized event. While they have their place, I'm not fond of them. They place so much emphasis on perfection that they are prone to failure. The types of failure that you can't even learn...
I've used the past week to work on something that should have almost no visible impact for my customers. It's a series of infrastructure improvements. For me that involves software upgrades and rewriting some code. So far everything has gone well, which means that nothing looks different to customers. Sounds...
Recently a customer was asking about Shopify increasing the length of the SEO descriptions (or meta descriptions in HTML-speak). I noticed shopify increased the number of characters available for the meta description on product pages, but in the search engine itself I didn't noticed longer descriptions. Is there a planned...
A JSON-LD for SEO who sells wines sent me a question about how to organize his products that change from year-to-year. I sell wine in my shop, so there's a new vintage every year. I was wondering if it is better to create a new product page every year, or...
I've reviewed a lot of stores who signed up for JSON-LD for SEO Plus+. One simple SEO issue that I've seen a few times now is missing title tags. A title tag is the title of the webpage. It's one of the most important parts of every page and every...
A subscriber Jeremy showed me that I missed an opportunity recently: Perhaps you missed the opportunity to do a bit of downsizing during your move! ? Just as a re-theme is an opportunity to toss a bunch of outdated and no-longer-needed template code, moving is/was your opportunity to ask yourself,...
This week I've been working on a new report for Repeat Customer Insights. I will write about the report when it's completed but while working on it an interesting question came up. One section of the report calls out who was your best customer. When I started to code that...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.