Today I have a really important but simple tip for you. One that you should do right away. Backup your theme Your theme is what makes your store work. It's what lets customers see and buy your products. It shows off your brand. It's what many apps hook into to...
Recently I wrote about where to focus your limited SEO resources: your product pages or your collection pages. Nick Disabato of Draft wrote this in: Product pages are also further down the funnel! He's absolutely correct. I didn't even think about that. If you focused your SEO on your product...
Inside Repeat Customer Insights several core metrics are collected and analyzed for a Shopify store. While reviewing those metrics for various customers, I've noticed something. Something shared by the majority of stores. Their biggest weakness was getting a customer who have purchased once to come back and purchase again. In...
One of the best ways to improve your Shopify SEO is to make sure you have enough valuable content for each product. Ideally you'd have something unique that helps customers decide to buy, but sometimes you'll want to add some standard content too. That's what Ambre asked me about the...
A customer Zac emailed me about trying to get his Shopify store to rank better in Google. When it comes to SEO link building, should I rank my product page individually or rank the entire collection? Building links to both your collection and products are good ideas. In an ideal...
I'm tempted to write about customer support today. After having a string of companies doing shitty things, ranting about it all might be cathartic and help me feel better. But then I'd still have to deal with those companies. At least until I've cut them all loose. So I've decided...
Yesterday my daughter got to meet her new kindergarten teacher for an evaluation. She's naturally shy so it took a few minutes to warm up. But when she did, she acted like her normal self. Her mom and I were watching from the doorway and by the end of it...
In order for your pages to show up in Google, they have to be indexed. Indexing is a process Google uses to read the content on a page, analyze it, and save a copy of it's analysis into their database. Once a page has been analyzed it can show up...
In most cases, customers who place larger orders are better customers. Many stores give some sort of discount incentive for larger orders. Usually it's a coupon or free shipping. Though discounting might train the customer to expect discounts in the future and can be harmful to some premium brands. Another...
Using Google's site search is an easy way to do health checks on your organic search. Customer Jeremy emailed me with a question I've never heard before: What is the difference between typing in google search the following? The results are slightly different. site:example.com (no space) site: example.com (space) Searching...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.