During a recent review of article to curate for Shopify Dispatch, I ran across a slide deck from Kevin Hillstrom. Kevin's a really smart consultant who works with retailers, catalog brands, and ecommerce stores so I'll usually take the time to review his writing every week. One quote in his...
One way to succeed with SEO is to create a lot of content. You want that content to be appealing to both search engines and customers. Search engines are okay with ugly sites but customers want nicer looking ones. Or at least, easy to read sites. I first learned about...
Last week I attended Microconf which is a conference for self-funded startups. I picked up a few things but something I noticed was that successful companies understood their business fundamentals. That means they: knew what their customers wanted how to reach their customers how to produce a product to help...
A JSON-LD for SEO customer emailed me with a problem they were having with Google Search Console and blocked pages. Hi I need your help big time please 266 pages have come backed blocked from Google Those blocked resources aren't a problem, that's actually what you want. The /cart.js url...
As part of Repeat Customer Insights I love looking at different ecommerce metrics. A lot of them are garbage but some of them are really interesting. One of the more recent ones was in Shopify's recap of Black Friday and Cyber Monday. Getting traffic from a marketing channel is always...
Many products exhibit buying cycles. The annual smartphone upgrade. The winter wardrobe refresh. A Repeat Customer Insights customer emailed me about this: So how do I keep the interest of my existing customers with such a long sales life in between? To keep the interest of customers and potential customers...
The other day I got a comment about Repeat Customer Insights: omg who will buy such an expensive tool? While I can agree with not wanting to spend money needlessly, the phrasing of this remark is interesting. With businesses there are two factors you should use to decide before investing...
Recently a JSON-LD for SEO customer emailed me about advice he got from a friend who hired a SEO company. To sum up a long story, that SEO company was telling stores to add review structured data to their collection pages that listed all of their product reviews. Basically, aggregate...
Thomas, a JSON-LD for SEO and Shopify SEO: Simplified customer had a great question about titles, headlines, and how they work in SEO. You and Kai talk about Headlines in the 3rd chapter, but I don't see any Headlines field on the Shopify page where I could actually input information....
A recent subscriber asked me: how to market a new Ecommerce product that no one has heard of yet I haven't ever sold an ecommerce product but I have sold a lot of things online so I have a few suggestions. I would recommend finding the people who would benefit...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.