One downside of moving is dealing with all of the boxes piled up. Boxes in the living room. Boxes in the kitchen. Boxes in the office. Boxes, boxes everywhere. It's easy to become overwhelmed with how much is left undone. One strategy I used is to commit to unpacking at...
Surrounded by boxes. As part of the move I had to change our address. Luckily the US Postal Service has a service called mail forwarding where for $1 they will automatically forward all mail from your old address to your new address. It's an easy way to keep getting the...
About two weeks ago I published new versions of the sales pages for my apps on my site. Since I'm using WordPress I had to hand code some product structured data for them, using the snippet from JSON-LD for SEO as the base. The snippet is very limited but includes...
Getting repeat customers is a goal of many businesses, but what if you only sell one product? What if that product is durable enough to last for years? Even if you only have a single product and the quality is high, some customers still might purchase multiple times. They might...
In my Repeat Customer Insights app there is a report called the Customer Purchase Latency report. It's a compact report but it packs a lot of customer analysis into one page. Sometimes I'll get questions about how to read the included metrics, so today I wanted to share this with...
You might not be aware but Shopify is planning to completely redo the App Store. They have been cagey and only given out a limited set of details to their app partners like me, but it appears to be a complete redo. One major change is additional rules and restrictions...
Fast websites attract more customers, sell more, and are treated better by Google in SEO. I've looked at hundreds, maybe thousands, of Shopify stores. One ongoing speed issue is using too large of images, especially for product photos. A customer Matt wrote me a question about image optimization and now...
Recently a customer emailed me about JSON-LD for SEO asking about her collection page. Here's an example of it but it'll look better if you see it for yourself on her store. Solitaire rings collection page From a conversion and SEO standpoint, this is a very good page. It has...
Segmenting your Shopify customers is a great way to figure out who to target with promotions and campaigns. A store owner had a question about how Repeat Customer Insights is segmenting and grading their customers. while I love the idea of segmenting customers into groups like A,B,C, this app doesn't...
This past weekend I've started to pack up our things to move. We're only moving about a block from where we live now, but the new house will be better for us in a lot of different ways. Some of those ways sound almost trivial: a garbage disposal in the...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.