I've used the past week to work on something that should have almost no visible impact for my customers. It's a series of infrastructure improvements. For me that involves software upgrades and rewriting some code. So far everything has gone well, which means that nothing looks different to customers. Sounds...
Recently a customer was asking about Shopify increasing the length of the SEO descriptions (or meta descriptions in HTML-speak). I noticed shopify increased the number of characters available for the meta description on product pages, but in the search engine itself I didn't noticed longer descriptions. Is there a planned...
A JSON-LD for SEO who sells wines sent me a question about how to organize his products that change from year-to-year. I sell wine in my shop, so there's a new vintage every year. I was wondering if it is better to create a new product page every year, or...
I've reviewed a lot of stores who signed up for JSON-LD for SEO Plus+. One simple SEO issue that I've seen a few times now is missing title tags. A title tag is the title of the webpage. It's one of the most important parts of every page and every...
A subscriber Jeremy showed me that I missed an opportunity recently: Perhaps you missed the opportunity to do a bit of downsizing during your move! ? Just as a re-theme is an opportunity to toss a bunch of outdated and no-longer-needed template code, moving is/was your opportunity to ask yourself,...
This week I've been working on a new report for Repeat Customer Insights. I will write about the report when it's completed but while working on it an interesting question came up. One section of the report calls out who was your best customer. When I started to code that...
A lot of people compliment me on my writing and how consistent I write. But I have a secret... I picked up one piece of advice from a book a long time ago and it was reinforced a few months ago from another book. Most workdays I try to sit...
Today's tip is from Eleda from Triple Mountain Model Horses. She describes her process to create a standardized product template. Hi Eric, In response to the customer asking how to add boilerplate text to her descriptions: Another option you could suggest - albeit this would only help with new products...
I've been answering a lot of questions about having enough content in your product descriptions recently and thought it would be nice to share some ideas with you. Google likes to see a fair amount of unique content on every page. That usually means 300 - 500 words. I've found...
Filling out your product descriptions is a valuable activity for your store. It helps both conversions and SEO. But they can take a looooong time... especially if you have a large catalog or are adding products constantly. One way to improve this process is to be critical of which products...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.