SEO is an ongoing process that you have to work on. Issues crop up, algorithms change, and if you don't keep tending the shop it can fall into disrepair. It's not any different than any other marketing channel. It's just that too many people think it's set-it-and-forget-it. Even I do...
When you're ready to grow your Shopify store it can be overwhelming to pick the tactics you'll use for that growth. Here's a process you can use. It's designed to be simple, flexible, and give you a few ways to win. First, define what you mean by growth. Does that...
My wife loves to take my daughter to womens soccer matches. Last year after having attended a few of them, she got a call from someone pitching the idea of season tickets. Normally we ignore sales calls but since this was for a product she was interested in and actively...
I've reviewing a lot of Shopify stores over the past few years and I've started to notice patterns with how they handle email marketing. Stores that are very aggressive with their list opt-ins. Stores that hide their email list. Stores that send a lot of emails. Stores that rarely send...
You want your Shopify store to look its best. How that happens is usually involves a jargon-filled wade into the swamp called web development. There's one well-meaning piece of advice that you should avoid: Get your store pass W3C validation. If you don't know, W3C is the non-profit organization that...
When you're ready to start growing your store there are hundreds of different metrics you can use. While running Repeat Customer Insights, these ones come up time and time again as the important ones. Average Order Value - useful for forecasting revenue and to check the returns on paid marketing...
A customer recently approached me with a question about generating product descriptions. They sell 1,000s of similar products where there are very few differences between each product. To save time they started to use product description generator that would smash up a few partial descriptions into one specific for their...
I've been doing a lot of cleanup on my own site for SEO recently. One of the things I did was to start reviewing my missing pages or what are called 404 pages. This happens when someone clicks a link that goes to a non-existent page. Either the page doesn't...
Today I wanted to share what Nimisha Rikhi Designs is doing with their products. Their products, while unique, aren't easy to describe without reusing the same word over and over again. In their own words: I was having a problem with keyword stuffing because my designs are all based on...
Today I wanted to share a great post on Shopify SEO by a customer, Kevin Stecko. In Shopify and SEO Kevin writes about three problems most Shopify stores have with SEO. I especially like how he's skipping the basic SEO advice and instead focused on core things that Shopify does...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.