The past several days spring has come to Portland. The sun is out, flowers are blooming, and there's no longer much of a chill in the air. That meant it was time to get ready for spring cleaning. In past years I'd start spring cleaning in September or October, once...
Repeat Customer Insights adds some powerful analysis on top of your Shopify customer data, but some customers have asked for how to combine that analysis with data that's still stuck in Shopify. Shopify has customer data like customer addresses, phone number, and tax status which aren't downloaded or used by...
You're told to constantly learn and pick up new skills. Some skills are useful but require a huge amount of time to learn and keep up-to-date. SEO for example. Then there are some skills that stay relevant for years. Some even decades. One of those long-lasting skills is copywriting, also...
Recently a customer was asking about content: have you already created a blog post about what qualifies as "high-quality content" and how creating a blog post or page on our site needs to be written, in order to "catch the tradewinds" of Google's featured snippets? I started answering this question...
I was talking with a fellow Shopify app owner yesterday about reporting and metrics and I joked about something that stuck with me. We were talking about how each of our apps help stores by finding out more about their customers (my app) and their products (his app). My comment...
I'm frequently asked for recommendations to consultants or service providers. I have a handful I've worked with or been in close contact with over the years. Conversion Rate Optimization, Customer Experience, Design: Ilana Davis (yes we're related) - she finds where buying friction exists in ecommerce stores and adapts the...
Yesterday I went out to lunch to a local food cart pod. (Food carts are a big thing here in Portland) Normally during the middle of winter, their business slows overall but some still stay busy due to the foods they offer. This week two of the carts joined forces...
Two things today. First, I launched a simple calculator "app" for Shopify that will let you estimate how much your Shopify bill would be at various plans. Several customers were asking for recommendations on which Shopify plan to use or if upgrading would be worth it so I figured I...
This past weekend I worked on our taxes. Our accountant uses a computer program to collect our data which she then turns into the reams of paper the IRS wants. The software is customized to include our prior years data and forms which speeds everything up. Annoyingly though, every year...
As part of Repeat Customer Insights I'll review the metrics for some Shopify stores and give them some advice. One common piece of advice I give is to improve how new customers are treated and to try to get them to place a second purchase. Kevin Hillstorm gives the same...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.