In the first few months of 2019 Google released a bunch of new reports for Search Console for structured data. Along with the new reports come various new bugs. Bugs in Search Console are nothing new, I've discovered and written about several of them over the years. With the new...
It's important to attract customers using more than one marketing channel. In March 2019 the entire Internet saw Facebook suffer an outage. This also took down Shopify's Facebook, Messenger, and Instagram sales channels, effectively stopping any traffic and sales from them. If that was the only marketing channel you used,...
A JSON-LD for SEO customer was asking about keywords in their store: Is there any more need to have actual key word pairs, etc, in the code of your site? I know that was an early to late 90s thing, where people were bombing their html with the keywords they...
Repeat Customer Insights focuses on repeat customer metrics but one customer was asking about what to look for with new customers: This may seem like a strange question but do you have any suggestions for an app/methodology/dashboard to capture New Customer Insights? Traffic and conversion metrics are going to be...
When it comes to repeat customers, getting the second order is the hardest thing. Most stores I review for Repeat Customer Insights are limited by their one-time customers failing to convert to two-time customers. It's an industry-wide phenomenon. Breaking through that wall can really make a difference though. Once a...
One high leverage email campaign for Shopify stores is the New Customer Welcome campaign. Usually its the newer stores that are missing this, though even popular and established stores lack them too. With a New Customer Welcome campaign you're trying to start off a customer relationship on the right foot....
Many Shopify stores are under-equipped for SEO. One of the main purposes Google exists is to help people search for information. Facts, statistics, opinions, essays, documents, images, videos, etc. That's all lumped into the boring term: content. The first step to Search Engine Optimization is having something that people want...
Last week a Repeat Customer Insights customer left me this review about the Cohort report: COHORT ANALYSIS automatically created from your store is unbelievable and a must-have for any startup focused on growth. Extremely happy with this new tool now one of my most valuable in our site! The Cohort...
Amazon's Prime Day is a good example of rewarding your best customers. Even though you have to pay to becoming a Prime member, Amazon has repeatedly said how those customers spend more than other segments. It acts as an interesting way to let your customers self-segment. Whether you love or...
While reading about Prime Day, I stumbled across this: Google has over 71 million search results for "amazon prime day". 2015 was the first Prime Day. That means in four years Amazon has had Prime Day mentioned on 71 million webpages. Even 1/100th of that would be a massive SEO...