Yesterday I was chatting with another business owner about growth. His business was growing online steadily but he wanted more growth. The problem was that he only had one solid customer acquisition channel and there weren't a lot of levers he could pull to control it (e.g. it would be...
When was the last time you had a conversation with a customer? Your customers are a rich source of content, marketing, and product ideas but many businesses try to isolate their customers like unwanted puppies. That doesn't mean you have to handle all of the customer service or sales. That...
A subscriber emailed me a segmenting question: I am writing to you as I'm looking for your advice. We sell to Businesses of all sizes and schools K-12 plus higher ed, and recently have started to embrace consumer. Our challenge is identifying traffic (and behavior) on our site that is...
When Shopify stores first start selling subscriptions, they default to once a month. Or they copy Amazon and offer a few monthly subscription offers. That's fine to start but there's a better way. You can use a metric called the Customer Purchase Latency to see how often customers actually are...
Yesterday I received an email newsletter from a Shopify app I signed up for years ago. It was a newspaper-like email with half a dozen half-articles. Not bad but they've never emailed me before so it was a bit confusing. What probably happened was they added me to their mailing...
One of the final features added to Repeat Customer Insights before the holidays is the automatic comparison of your repeat customer's behaviors versus your store average. Many of the other insights compare how your Shopify store performs against industry averages and published statistics. That's great for benchmarking but oftentimes your...
I've been hinting at a new feature in the works for Repeat Customer Insights for awhile now. It's finally released... A major influence in customer behavior is how they were acquired. A customer who learned about you from a close friend is going to behave vastly different than one who...
Repeat Customer Insights will detect and make suggestions based on your store data. A recent addition was to detect higher customer purchase latencies. This means that if your customers are taking a long-time to reorder, the app will make note of where and when it's happening. What causes high customer...
One secret (not so secret) method to get repeat customers is to force them. Errr... I mean let your customers opt-in for receiving regular shipments of your fine products. Yeah that. Jokes aside, creating subscription or recurring orders can be a solid strategy to ensure repeat orders. The product type...
I was helping a customer who discovered their product reviews app was grouping reviews on the collections (against Google's policy), and he got me thinking... ...which is never a good thing on a Monday... For years Google's been fighting websites that abuse review structured data. Google wants to help customers...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.